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Floatworks – Branding

Logo design for Floatworks. Like yoga and meditation before it, floating has a long and proud tradition of helping its practitioners live happier, healthier and more fulfilling lives. But unlike these more established practices, floating has remained relatively unknown in the mainstream – until now. Floating also offers immediate physical relief – especially for those such as Chris suffering with postural problems. “If you think about it, gravity is always making your joints and muscles work to support your frame to some extent, even when you’re lying down in bed,” says Chris. “Floating removes that stress entirely, allowing your body to assume a fully natural position, which also helps to improve blood flow.


Branding process & study